- main image takes up a page
- main title/ head lines - bold - unique - short - stands out
- stand first, small into to article, above article
- in 3-4 columns
- by-lines/credits the photographer and writer
- most of the images look at the camera but not necessary
- drop quotes made larger
- font-small-size 11
- lots of righting
- artists name high lighted so it stands out
- image mainly on right
- simple and consistent colours that match image so that it is - pleasing - organised - stands out and attracts the audience
- page number - name of mag and web address bottom corner
- informal mode of address gets the audience to connect to it and gets them to relax when reading it
these are two examples:
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